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Mastering Business Case Development – From Strategy to Approval

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About Course

Learn how to develop clear, persuasive business cases that turn strategic ideas into approved projects. This course teaches you how to analyze opportunities, evaluate costs and benefits, assess risks, and present compelling proposals that gain stakeholder approval and drive successful project outcomes.

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What Will You Learn?

  • Apply the Business Case Development Framework (BCDF) across all stages.
  • Use Investment Logic Mapping (ILM) to frame problems effectively.
  • Conduct Options Analysis with transparency and rigor.
  • Build a Detailed Business Case that withstands scrutiny.
  • Communicate persuasively to approval forums.
  • Develop Benefit Realisation Plans that track outcomes, not just outputs.
  • Conduct Post-Implementation Reviews to capture lessons.
  • Understand portfolio-level prioritisation and governance.
  • Apply international models (UK Five Case, NZ Better Business Cases, etc.).
  • Prepare for the APMP Foundation exam with confidence.

Course Content

Section 1 — Introduction

  • Course Introduction
  • Course Contents
  • Mastering Business Case Development
  • The Ansoff Matrix for Growth Strategy
  • The BCG Matrix for Portfolio Prioritisation

Section 2 — Early-Stage Framing

Section 3 — Exploring Options

Section 4 — Building the Detailed Business Case

Section 5 — Approvals and Assurance

Section 6 — From Approval to Benefits

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