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NEW QUESTION # 42
You have just added a new product line to your online store and you want to target your existing VIP clients with a one-off omnichannel Automation Center program. Which entry node do you use?
Answer: D
Explanation:
For a one-off omnichannel program targeting VIP clients in the Automation Center:
* Option A (Target segment):Correct. A segment of VIP clients (e.g., based on purchase history) is used as the entry node for a one-time campaign across channels.
* Option B:Incorrect. Channel Engagement is not an entry node; it's a metric or condition, not a starting point.
* Option C:Incorrect. Entry from program is for linking programs, not a one-off entry.
* Option D:Incorrect. External event is for real-time triggers (e.g., API calls), not a static segment.The SAP Emarsys Help Portal under "Automation Center" confirms Target Segment for one-off campaigns.
References:SAP Emarsys Help Portal - "Automation Center" (https://help.emarsys.com/).
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NEW QUESTION # 43
You are an account owner and must set up security levels for account access and data management. You receive a "Forbidden" message. What should you do to fix this error?
Answer: D
Explanation:
In SAP Emarsys, the "Forbidden" error message when attempting to access the Security Settings page as an Account Owner indicates that a prerequisite step has not been completed. Specifically, Account Owners must verify their email address before they can access the Security Settings page under the Management menu.
This requirement is explicitly outlined in Emarsys documentation to ensure account security and prevent unauthorized access.
The correct action to resolve this issue is to navigate toManagement > User Managementand verify your email address. According to the Emarsys Help documentation, "Please note that account owners must verify their email address (Management > User Management) before accessing this page. Trying to open Security Settings without a verified email address will result in an error message: 'Forbidden'" (reference: "Security settings:: Your account Security Settings," updated October 17, 2024). This step ensures that the Account Owner's identity is confirmed, aligning with Emarsys' security protocols.
Let's examine why the other options are incorrect:
* A. Create a new account owner role and email to access Security Settings: This is not a valid solution. Creating a new Account Owner role or email does not address the root cause of the
"Forbidden" error, which is the lack of email verification for the existing Account Owner. Furthermore, only existing Account Owners or Emarsys Support can promote users to the Account Owner role, and the email address field for an Account Owner can only be changed byEmarsys Support, not by creating a new role (reference: "About Account Owners," updated September 25, 2024).
* C. Check your email for a link to access the Account Security Settings: While an activation email is sent during the initial Account Owner setup, this option does not apply to fixing the "Forbidden" error after the account is created. The email verification process occurs within the platform under User Management, not via an external link specifically for accessing Security Settings (reference:
"Activating your Account Owner role," updated October 29, 2024).
* D. Clear your cookies and access Management > Security Settings: Clearing cookies might resolve some browser-related issues, but it has no bearing on the "Forbidden" error, which is tied to the email verification requirement enforced by the Emarsys platform, not a local browser issue.
Once the email address is verified inManagement > User Management, the Account Owner can access the Security Settings page without encountering the "Forbidden" error. This page allows configuration of security levels for account access and data management, such as setting permitted email domains, IP access controls, and API credentials (reference: "Security settings:: Your account Security Settings," updated November 11,
2024). This process underscores Emarsys' emphasis on securing account administration tasks, ensuring only verified Account Owners can modify critical settings.
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NEW QUESTION # 44
You want to provide an omnichannel experience to your customers by extending your webshop personalization experience to another channel. Which channel requires external ID?
Answer: C
Explanation:
For omnichannel personalization extending from Web Channel:
* Option B (Mobile Engage):Correct. Mobile Engage requires an external ID to link mobile app users to webshop contacts for consistent personalization.
* Option A:Incorrect. Digital Ads uses segments, not external IDs directly.
* Option C:Incorrect. SMS uses phone numbers, not external IDs.
* Option D:Incorrect. Web Channel itself uses external IDs but isn't an extension target here.The SAP Emarsys Help Portal under "Mobile Engage" specifies external ID for contact matching.References:
SAP Emarsys Help Portal - "Mobile Engage" (https://help.emarsys.com/).
To extend your webshop personalization experience to another channel and provide an omnichannel experience to your customers, it's essential to understand how Emarsys identifies contacts across different channels. Emarsys offers two primary methods for explicit contact identification:
* Email Address: This method uses the visitor's email address for identification.help.emarsys.com+1help.
emarsys.com+1
* External ID: This method utilizes a unique customer ID or user ID that your website uses to identify registered users.
It's crucial to use the same identification method consistently across all platforms, including your website and mobile applications, to ensure a seamless personalization experience.help.emarsys.com Channel Analysis:
* A. Digital Ads: This channel typically uses cookies and other tracking mechanisms for user identification and does not require an external ID.
* B. Mobile Engage: For mobile applications, Emarsys requires the use of an external ID to identify users. This ensures that the personalization experience is consistent across both your website and mobile app. Therefore, to extend your webshop personalization to your mobile app, you should use an external ID as the identifier. help.emarsys.com
* C. SMS: This channel primarily uses phone numbers for contact identification and does not require an external ID.
* D. Web Channel: For website interactions, Emarsys can use either the email address or an external ID for contact identification.help.emarsys.com Summary:To provide an omnichannel experience by extending your webshop personalization to another channel,Mobile Engagerequires the use of an external ID for contact identification. This ensures consistent and personalized interactions with your customers across both web and mobile platforms.
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NEW QUESTION # 45
You want to see an engagement summary for Mobile Engage Push and SMS channels for a given month.
Where can you find this report in Analytics?
Answer: C
Explanation:
To view an engagement summary for Mobile Engage Push and SMS channels:
* Option B (Campaign Analytics):Correct. Campaign Analytics provides detailed engagement metrics (e.g., sends, opens, clicks) for specific channels like Mobile Engage Push and SMS over a selected time period, such as a month.
* Option A:Incorrect. Revenue Analytics focuses on revenue attribution, not channel engagement.
* Option C:Incorrect. Value Measurement is for ROI and business value, not detailed engagement summaries.
* Option D:Incorrect. Strategic Dashboard offers high-level KPIs, not channel-specific engagement details.The SAP Emarsys Help Portal under "Campaign Analytics" confirms this.References:SAP Emarsys Help Portal - "Campaign Analytics" (https://help.emarsys.com/).
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NEW QUESTION # 46
You are tasked with setting up a new product feed for SAP Emarsys. What rules should you follow to ensure the product feed is accepted in Predict Data Sources? Note: There are 2 correct answers to this question.
Answer: B,D
Explanation:
For a product feed in Predict Data Sources:
* Option A:Correct. Empty fields should be left blank (not null or placeholder) to avoid processing errors.
* Option C:Correct. The first row must contain field names (e.g., item_id, title) for proper mapping.
* Option B:Incorrect. UTF-8 is the recommended encoding, not ASCII, to support international characters.
* Option D:Incorrect. Commas are the default separator for CSV feeds; pipes are not standard unless specified.The SAP Emarsys Help Portal under "Predict Data Sources" outlines these rules.References:
SAP Emarsys Help Portal - "Predict Data Sources" (https://help.emarsys.com/).
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NEW QUESTION # 47
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